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Beta rollout: internal flag-on, then 10-20 design partners #13734

Description

@linear-code

PRD v2's go-public rule: beta with 10 to 20 design-partner small businesses, and go public only when the Day-1 objective holds at 80%+ for two consecutive weeks.

Acceptance criteria

  • Internal flag-on for the team by ~Aug 18 (post-QA)
  • Design-partner cohort recruited and flagged by Aug 22, with a feedback channel (Discord) and a weekly readout against the funnel dashboard
  • Go/no-go criteria written down before the cohort starts: Day-1 deliverable rate, hire completion, personalization rate, complaint guardrails

Product-owned (John), with the funnel dashboard as the instrument.

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