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docs(campaign): 添加完整 14 天首发推广战役资产
包含 Day 1-14 的每日发布清单、社媒文案、视频脚本、 outreach 邮件、 社区建设指南、SEO/UGC/数据分析/跟进话术及第二周延续计划。
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# campaign/ 已取消忽略,推广资产纳入版本库
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# campaign/

campaign/README.md

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# Solar Wanderer · 14 天首发推广战役
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> 你只需按天打开对应文件夹,复制内容发布即可。所有文案、脚本、图片说明、发布渠道、发布时间都已准备好。
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---
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## 战役目标
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- 让尽可能多的人知道 **sw.icodestar.net**
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- 把 GitHub star 数推向新高
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- 吸引第一批贡献者、教育用户、天文/科技 KOL
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- 建立持续的内容输出节奏
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---
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## 如何使用本文件夹
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1. 每天打开 `day-XX-xxx/` 文件夹。
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2. 阅读该文件夹下的 `README.md`,了解当天目标。
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3. 按顺序发布每个文件中的内容。
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4. 发布完成后,在 `README.md` 里打勾或记录效果。
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**原则:不要一天做完全部。按天执行,制造持续声量。**
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---
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## 14 天总览
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| 天数 | 主题 | 核心平台 | 关键产出 |
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|------|------|---------|---------|
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| Day 1 | 英文首发 | Product Hunt + HN + Reddit r/space | 引爆开发者/太空社区 |
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| Day 2 | 中文首发 | V2EX + 知乎 + B站 + 小红书 | 引爆中文科技/科普圈 |
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| Day 3 | 技术深度 | 英文博客 + 中文博客 + Twitter Thread | 建立技术权威 |
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| Day 4 | 短视频 batch 1 | TikTok/抖音/YouTube Shorts/B站 | 尺度震撼类 |
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| Day 5 | 短视频 batch 2 | TikTok/抖音/YouTube Shorts/B站 | 情感科普类 |
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| Day 6 | 开发者深耕 | Reddit r/webdev/threejs/astronomy + GitHub Discussions | 精准技术用户 |
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| Day 7 | 教育市场 | 学校/科技馆/天文馆 outreach | B 端长尾流量 |
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| Day 8 | KOL outreach | 中文 + 英文科技/天文博主 | 借力传播 |
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| Day 9 | 社区建设 | Discord + 微信群/QQ群 | 沉淀用户 |
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| Day 10 | SEO 长尾 | 长文章 + FAQ + 对比 | 持续搜索流量 |
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| Day 11 | UGC 激励 | 截图大赛 + 分享模板 | 让用户帮你传播 |
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| Day 12 | 数据分析 | Plausible/Umami + 数据看板 | 科学优化 |
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| Day 13 | 跟进回复 | 评论回复模板 + 危机应对 | 维护口碑 |
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| Day 14 | 第二周计划 | 后续内容日历 | 保持 momentum |
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---
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## 你需要提前准备的工具
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- [ ] Product Hunt 账号(用个人或项目账号)
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- [ ] Hacker News 账号(建议老账号, karma > 10 更好)
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- [ ] Reddit 账号(建议老账号, karma > 50 更好)
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- [ ] Twitter/X 账号
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- [ ] V2EX / 知乎 / B站 / 小红书 / 抖音 / 即刻 / 微博 账号
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- [ ] OBS 或浏览器录屏工具
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- [ ] 视频剪辑工具(CapCut/剪映/Adobe Premiere)
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- [ ] 一个邮箱用于 outreach(建议用项目域名邮箱)
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---
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## 发布节奏建议
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- **早上 8:00–9:00(美东时间)**:发布 Product Hunt / HN / Reddit(英文流量高峰)
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- **对应中国时间晚上 9:00–10:00**:同步 Twitter
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- **第二天早上 10:00–11:00(中国时间)**:发布中文平台内容
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- **每天 19:00–21:00(中国时间)**:发布短视频(用户活跃高峰)
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---
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## 核心信息(所有文案都要围绕这个)
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- **一句话介绍**:A 1:1 real-time solar system explorer in your browser, powered by NASA JPL ephemerides.
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- **中文一句话**:基于真实 NASA JPL 星历的浏览器端 1:1 实时太阳系探索应用。
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- **使命**:人类成为星际文明的第一站。
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- **核心体验**:从地球海面出发,一镜到底降落在月球、火星、木卫一……
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- **关键数据**:行星误差 ≤0.074°,范围 0.5m–100,000 AU,压缩后约 200KB。
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- **CTA**:打开 sw.icodestar.net,免费,无需安装。
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---
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## 成功指标(建议追踪)
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| 指标 | Day 1 基线 | Day 14 目标 |
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|------|-----------|-------------|
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| GitHub stars | 当前 | +500 |
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| sw.icodestar.net 日 UV | 当前 | 5,000+ |
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| 短视频总播放量 | 0 | 100,000+ |
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| 新增 Issue/PR | 当前 | 20+ |
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| 邮件/私信咨询 | 0 | 10+ |
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---
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## 注意事项
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1. **不要复制粘贴同一段文案到多个平台**。每个平台调性不同,文件夹里已经做了适配。
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2. **真诚互动**。回复评论比发帖子更重要。
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3. **不要购买点赞/刷量**。会损害长期信任。
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4. **截图和视频是核心资产**。宁可少发文字,也要多发画面。
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5. **保留所有发布链接**。Day 12 要分析数据。
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---
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## 快速导航
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- [Day 1: Product Hunt + HN + Reddit](day-01-producthunt-hn/)
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- [Day 2: 中文首发](day-02-chinese-dev/)
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- [Day 3: 技术博客](day-03-tech-blogs/)
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- [Day 4: 短视频 Batch 1](day-04-short-videos-scale/)
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- [Day 5: 短视频 Batch 2](day-05-short-videos-emotion/)
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- [Day 6: Reddit 深耕](day-06-reddit-dev/)
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- [Day 7: 教育 outreach](day-07-education/)
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- [Day 8: KOL outreach](day-08-kol-outreach/)
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- [Day 9: 社区建设](day-09-community/)
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- [Day 10: SEO 长尾](day-10-seo-longtail/)
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- [Day 11: UGC 激励](day-11-ugc/)
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- [Day 12: 数据分析](day-12-analytics/)
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- [Day 13: 跟进回复](day-13-follow-up/)
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- [Day 14: 第二周计划](day-14-week2-plan/)
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每个 `day-XX-xxx/` 文件夹都包含当天的 `README.md` 行动清单,以及可直接复制发布的文案、脚本、模板或指南。
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**Let's make the solar system feel like home.**
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# Day 1: 英文首发 — Product Hunt + Hacker News + Reddit r/space
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## 今日目标
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在英文开发者、太空爱好者、科技早期用户中引爆 Solar Wanderer。
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## 发布顺序
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1. **Product Hunt**(美东时间 8:00 AM 左右发布)
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2. **Hacker News Show HN**(美东时间 8:30 AM 左右发布)
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3. **Reddit r/space**(美东时间 9:00 AM 左右发布)
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4. **Twitter/X**(3 条推文,间隔 2–3 小时)
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5. **LinkedIn**(可选,面向教育和科技从业者)
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---
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## 文件清单
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- `producthunt-post.md` — Product Hunt 发布文案
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- `hackernews-post.md` — HN Show HN 帖子
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- `reddit-space-post.md` — Reddit r/space 帖子
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- `twitter-thread.md` — 3 条推文
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- `linkedin-post.md` — LinkedIn 帖子
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- `video-script-moon-earthrise.md` — 主视频脚本:站在月球看地球
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---
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## 发布前检查清单
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- [ ] Product Hunt 账号已登录
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- [ ] Gallery 图片/GIF 已上传(见下方图片说明)
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- [ ] Hacker News 账号已登录且 karma > 10
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- [ ] Reddit 账号已登录且 karma > 50
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- [ ] Twitter 账号已登录
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- [ ] 主视频已录制并保存为 `day1-moon-earthrise.mp4`
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---
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## 图片/GIF 需求
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为 Product Hunt 和 Reddit 准备 5 张图片/GIF:
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1. **Hero GIF**:从地球海面缩放到月球表面,一镜到底(5–8 秒循环)。
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2. **Screenshot 1**:站在月球看地球,地平线上的蓝色弹珠。
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3. **Screenshot 2**:土星环特写,显示卡西尼缝和行星本影。
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4. **Screenshot 3**:木星大红斑与湍流云带。
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5. **Screenshot 4**:从奥尔特云回望内太阳系,所有行星成一条线。
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**图片风格**:深色背景,高对比度,电影感 21:9 裁切。
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---
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## 发布节奏
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| 时间(美东) | 动作 |
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|-------------|------|
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| 8:00 AM | 发布 Product Hunt |
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| 8:30 AM | 发布 Hacker News |
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| 9:00 AM | 发布 Reddit r/space |
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| 9:30 AM | Twitter #1(主视频) |
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| 12:00 PM | Twitter #2(技术细节) |
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| 3:00 PM | Twitter #3(数据/开源) |
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| 全天 | 回复评论和私信 |
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---
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## 发布后要做的事
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1. 把 Product Hunt 链接发到 Twitter/LinkedIn。
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2. 在 HN 帖子下积极回复技术问题。
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3. 在 Reddit 回复所有高赞评论。
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4. 截图保存各平台数据,供 Day 12 分析。
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---
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## 关键话术
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- "No install. No account. Just open and explore."
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- "The planets are where they actually are right now."
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- "Verified against NASA JPL Horizons."
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- "MIT open source."
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---
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**今天的核心 KPI**:Product Hunt 进入当日 Top 10,HN 帖子获得 100+ points。
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# Hacker News Show HN 帖子
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## 标题
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Show HN: Solar Wanderer – A 1:1 real-time solar system in the browser, verified by JPL
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---
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## 正文
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Solar Wanderer is a free, open-source, browser-based explorer of the real solar system at true 1:1 km scale.
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Link: https://sw.icodestar.net
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Source: https://github.com/hyqzz/Solar-Wanderer
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What it does:
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- Renders the solar system from 0.5 m above a surface to 100,000 AU at the Oort Cloud using floating-origin rendering + logarithmic depth buffer.
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- Computes planetary positions from NASA JPL Standish elements and fits moon orbits from Horizons state vectors.
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- Lets you fly, orbit, and land on 19 solid worlds with real surface gravity (1.62 m/s² on the Moon, 3.71 on Mars, etc.).
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- Supports seamless descent from orbit → atmosphere → surface → walking → underwater, with no loading screens.
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- Verifies against JPL Horizons in real time via `npm run verify`.
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Tech stack: Three.js 0.165, Vite 5, native ESM, WebGL2. The gzipped JS bundle is ~200 KB. No backend, no account, no GPU farm.
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This started as a 48-hour experiment with Claude Fable 5 to see if a browser could handle the precision and scale. The core insight is that you have to get the architecture right on day one: Float64 CPU-side coordinates, camera-relative rendering, and logarithmic depth. Once the skeleton is wrong, everything else becomes a patch.
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The part that still gives me chills: landing on the Moon, turning around, and seeing Earth as a tiny blue dot in the black sky.
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I’d love feedback, especially on the ephemeris/graphics implementation and on what would make this more useful for education.
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---
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## 评论区预判与回复
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**Q: How does the precision hold up over long time spans?**
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A: The Standish elements are reliable roughly 1800–2050. Planetary positions match JPL Horizons within 0.074° in that range. Moons are fitted from Horizons state vectors and stay within ~0.22° over 10 days. Long-term accuracy is a known limitation; VSOP87 + ELP2000 is on the roadmap.
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**Q: Why not use WebGPU?**
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A: WebGL2 has much wider device support today, including mobile. We use logarithmic depth buffer to handle the scale. WebGPU is interesting for the future, especially for compute-heavy atmospheric simulation.
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**Q: How do you handle floating point precision at planetary distances?**
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A: CPU-side positions are Float64. We subtract the camera position before uploading to GPU, so the GPU only sees small relative vectors. This is the classic floating-origin technique.
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**Q: Is there sound?**
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A: Not yet. Ambient audio (radio hiss in space, surface crunch, atmospheric entry) is a highly wanted contribution.
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**Q: What's the business model?**
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A: None. MIT open source, no ads, no tracking. The mission is to make the solar system accessible to everyone.
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---
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## 发布技巧
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- 选择美东时间周二/周三上午 8:00–9:00 发布(流量高峰)。
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- 发布后 30 分钟内积极回复前几条评论,HN 算法看重早期互动。
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- 如果帖子沉了,不要重复提交。
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- 不要请求朋友帮你 upvote(HN 会检测并惩罚)。
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# LinkedIn Day 1 帖子
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## 标题
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I built a free, open-source solar system explorer that runs in your browser — and it uses real NASA data.
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---
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## 正文
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What if anyone, on any device, could stand on the Moon and watch Earth rise?
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That’s the idea behind Solar Wanderer, a browser-based 1:1 real-time solar system explorer I’ve been building. It’s powered by NASA JPL ephemerides, meaning the planets are exactly where they should be right now.
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You can:
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- Zoom from orbit to the surface of the Moon, Mars, Europa, Titan, Pluto, and 14 other worlds.
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- Walk around with real surface gravity.
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- Fly through Saturn’s rings and pull back to the Oort Cloud.
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- Verify every position against JPL Horizons.
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No install. No account. No backend. Just a ~200 KB web page.
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I built this because I believe the best way to prepare humanity for the stars is to first help us truly see our own backyard.
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If you’re an educator, a parent, or just someone who looks up at the night sky and wonders, I’d love for you to try it.
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https://sw.icodestar.net
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Source: https://github.com/hyqzz/Solar-Wanderer
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---
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## 标签
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#Space #Education #WebGL #OpenSource #NASA #STEM #ThreeJS #Innovation #Astronomy
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---
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## 配图建议
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- 主图:站在月球看地球升起(1920x1080)
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- 第二张:土星环特写
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- 第三张:项目使命文字卡片

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